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成為美健町會員,即享全店9折優惠

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Privacy Policy

Hong Kong Genuine Alliance Limited (hereinafter referred to as "美健町" or "this website") hereby explains the privacy protection policy of this website in order to ensure that you can use the various services and information of this website with peace of mind, to protect your rights and interests, and to take immediate effect. Please read the following contents:


1.  Scope of application of privacy protection policy
The content of the privacy protection policy includes how this website handles the personal identification information collected when you use the website services. The privacy protection policy does not apply to other related linked websites outside of this website, nor does it apply to personnel commissioned or involved in the management of non-this website.

The information you provide
You can choose to provide us with personal information in various ways, such as when you register on our store, shop on our store, or through our social media (or its related stores or corresponding extensions). The types of personal information you may provide to us (if applicable) include: contact information (such as name, postal address, email address, mobile or other phone numbers, mobile service providers); age and date of birth; gender, preferred language; username and password; payment information (such as your payment card number, expiration date, delivery address, and billing address); purchase history; product preferences and communication channel preferences; content you provide (such as photos, videos, reviews, articles, survey responses, and comments); information you provide to us when you visit our social media pages (such as your name, profile picture, likes, location, friend list, and other information described on the social media network or application registration page, or detailed location information when using our mobile application); device identifiers, such as information about the device, such as MAC address, IP address, or other online identifiers. 
You voluntarily provide us with your personal information, but if you do not provide your personal information, you may not be able to access certain services and promotions. 

Why we collect your personal information 
The specific purposes for which the store collects personal information are to provide you with goods or services, including but not limited to: (1) consumer and customer management and services; (2) consumer protection; (3) online shopping and other e-commerce services; (4) verify your personal identity (such as to protect you from fraud and other criminal activities); (5) resolve various types of disputes (including but not limited to consumer disputes, intellectual property disputes, etc.); (6) enhance secure transaction behavior; (7) collect debts; (8) notify you of business opportunities, products, services, and updates; (9) detect and protect you and the store from errors, fraud, or other criminal activities, and monitor compliance risks; (10) investigate potential illegal activities related to personal safety, property safety, and default; (11) fulfill terms and conditions and return and exchange policies; (12) actions required by laws and regulations; and (13) other purposes for which you have given consent at the time of collection. 

How we use personal information 
We may use the information you provide for the following purposes: send you promotional content or other communications; provide you with requested information and services; contact you to follow up or confirm your orders, appointments, returns or refunds, and send you other non-marketing communications related to the products and services we provide to you; process your payments and/or transactions; create and manage your account, including access to your purchase history; respond to your inquiries; customize advertisements in our store, social media stores, and elsewhere to match your interests and history; communicate with you and manage special activities, contests, drawings, events (if any), surveys, and other promotions in which you participate; operate and communicate with you on our social networks or [mobile applications]; operate, evaluate, and improve our business (including developing new products and services, enhancing and improving our products and services, managing our communications, analyzing our products, conducting market research, data analysis, and customer relationship management programs, and performing accounting, auditing, and other internal functions); comply with applicable legal requirements, relevant industry standards, and our policies; to avoid duplication and ensure the accuracy of your information, please regularly clean, link, or merge our records internally or through our service providers. We may also use this information in other ways, for which we will provide specific notice at the time of information collection. If you provide us with your personal information, we intend to use it for direct marketing purposes to provide or promote the availability of our goods and/or services. However, we will confirm that you do not wish to receive such marketing messages when we first send you marketing messages; if you do not wish to receive them, you can express your intention to us when you first receive marketing messages, or refuse to receive marketing messages at any time. If you provide us with the relevant information and explicitly agree to such use, we may use various types of personal information described in the section "Information you provide" above for direct marketing. Direct marketing communications may be sent to you through various channels, including telephone, mail, email, SMS, mobile applications, web applications, social media stores, and other communication methods. [Note: including all content applicable to your business] If you have given your consent, the personal data you provide in the form or when subscribing to the above will be used for that marketing purpose. Our handling of any data transmission issues described in this paragraph will be consistent with the content provided in this privacy policy. If you do not want us to use your personal information for direct marketing, you can choose to opt out of our direct marketing at any time in accordance with the procedures described in the section "Your Rights and Choices" below. If necessary, this company must stop using your personal information for direct marketing purposes without charging you any fees. We will only use the personal information you provide for direct marketing in accordance with the Personal Data Protection Act of the Republic of China. Our direct marketing content may take several forms, including but not limited to marketing mail, email, and SMS, as detailed in the following sections.

2.  What is a "Cookie"
A cookie is a small file stored by a store server on your computer, phone, or any other smart terminal device when you log in to a store or browse store content. It usually contains identifiers, store names, and some digits and characters. When you visit the store again, the store can identify your browser through cookies. Cookies may store user preferences and other information.

3.  How to manage "Cookies"
You can manage or delete certain types of tracking technologies according to your preferences. Many browsers have a "Do Not Track" feature that allows you to send a "Do Not Track" request to the store.
In addition to the controls we provide, you can also choose to enable or disable cookies in your internet browser. Most internet browsers also allow you to choose whether to disable all cookies or only third-party cookies. By default, most internet browsers accept cookies, but this setting can be changed. For more information, please refer to the "Help" menu in your internet browser or the documentation of your device.
The following links provide instructions on how to control cookies in all major browsers:
Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
IE: https://support.microsoft.com/en-us/help/260971/description-of-cookies
Safari (desktop version): https://support.apple.com/kb/PH5042?locale=en_US
Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer?redirectlocale=en-US&redirectslug=Cookies
Opera: https://www.opera.com/zh-cn/help
If you use any other browser, please refer to the documentation provided by the browser.
On the store, you can delete existing tracking technologies by clearing the cache.
When you browse web pages without logging in, we collect cookies necessary to implement browsing functions in order to provide you with relevant services.
Please note that if you refuse to use or delete existing tracking technologies, you will need to manually change user settings each time you visit, and we may not be able to provide you with a high-quality user experience, and certain functions may not work properly.

4.  How we handle, use, share, transfer, and disclose personal data

(1) Handling and use
Certain functions of the store may be provided by our third-party partners, and we may entrust these partners (including technical service providers) to process certain personal data. For example, when you use the automatic payment function, we may ask a third-party payment company to process your credit card information in order to charge you for the relevant service fees according to your instructions. When using SHOPLINE for payment, we may ask third-party service providers to process personal data of you and your customers, which can facilitate "understanding your customers" as well as transaction monitoring and risk management. [Note: Add any other suppliers with whom you share this information, such as sales channels, payment gateways, shipping and fulfillment applications] We will sign confidentiality agreements with third-party service providers to manage the purposes, processing periods, and responsibilities of data processing, and will require partners to process data according to our requirements and this privacy policy. If you do not agree to the collection of personal data necessary for providing relevant services by our partners, you or your customers may not be able to use the relevant services.
(2) Sharing
We will not share personal data with any third parties unless one or more of the following circumstances exist:
At your request, or with your prior explicit authorization or consent;
Related to fulfilling our obligations under laws and regulations;
Directly related to national security and defense;
Directly related to public safety, public health, and significant public interests;
Directly related to criminal investigation, prosecution, trial, and enforcement;
To protect the vital legitimate rights and interests of you or any other person, but it is difficult to obtain the consent of that person;
The personal data involved is disclosed by you to the public;
The personal data involved is collected from legally and publicly disclosed information.
To resolve account issues and protect the personal and property safety of our affiliates or other users or the public, you acknowledge and agree that we may share personal data of you and your customers with our affiliates. We will only share personal data within the necessary scope and subject to the purposes specified in this privacy policy. If we share sensitive personal data or if our affiliated companies use and process personal data for different purposes, we will seek your authorization and consent again.
Sharing with our third-party partners: We will only share personal data for legitimate, lawful, necessary, specific, and explicit purposes, and only share personal data necessary for providing relevant services to you or your customers. We will not share personal data that can identify your identity unless otherwise provided by laws or regulations. Generally, these third-party partners are also data controllers, and they will process personal data in their own accounts after obtaining your consent. Such partners may have their own separate privacy policies and user agreements.
In addition, when we use the store, we may use third-party features or services (including apps from the App Store, payment gateways, or logistics service providers). Please note that such features or services are provided by third parties. The rules and procedures described in this privacy policy do not apply to such third-party features and services. Any information you provide to third-party stores or service providers will be directly provided to the network operators of these services. Even if you access them through the store, you must comply with the applicable privacy policies and user agreements of these third parties (if any). We are not responsible for the content of any third-party stores or the third-party policies regarding personal data and security measures. Before providing any personal data to third parties, you should read and understand their privacy policies and user agreements.
(3) Transfer
In principle, we will not transfer control of personal data to any third parties, except in the following circumstances:
At the request of the data subject, or with your prior explicit authorization or consent;
Related to fulfilling our obligations under laws and regulations;
Directly related to national security and defense;
Directly related to public safety, public health, and significant public interests;
Directly related to criminal investigation, prosecution, trial, and enforcement;
To protect the vital legitimate rights and interests of you or any other person, but it is difficult to obtain the authorized consent of that person;
The personal data involved is disclosed by you to the public;
The personal data involved is collected from legally and publicly disclosed information;
In the event of a transfer due to acquisition, merger, reorganization, or bankruptcy of the operating entity.
Note: If a transfer is required for the above reasons, we will inform you of the purpose and type of information and the transferee before the transfer (if sensitive information is involved, we will also notify you), and obtain your consent, unless otherwise provided by laws or regulations. The transferee will continue to fulfill the obligations related to personal data under this agreement. If we go bankrupt or cease operations without a transferee, we will delete or anonymize your personal data.
(4) Public disclosure
In principle, we will not disclose your personal data to the public or undefined groups, but we may disclose your personal data based on our agreement with you or applicable laws and regulations.

5.  Your Rights and Choices

Regarding the personal information we collect from you, we provide you with certain choices, such as how we use this information and how we communicate with you. To update your preferences, request us to remove your information from our mailing list, or submit a request, please follow the instructions below to contact us.

6.  Email Opt-Out Declaration
You can unsubscribe from receiving marketing emails from us at any time by clicking the unsubscribe link in the marketing emails you receive from us or by contacting us as instructed in the "How to Contact Us" section below. You can also choose not to receive our marketing emails by sending an opt-out request to info@hongkong-genuine.com.

7.  How We Protect Personal Data
We maintain appropriate administrative, technical, and physical safeguards designed to protect the personal data you provide from accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, no system is completely secure and without any doubt, and we cannot guarantee the security of information about you in any circumstances, including the security of your data during transmission to us or the security of data on your mobile device.

8.  How We Update This Privacy Policy
This privacy policy may be updated periodically without prior notice to reflect changes in our personal data practices. We will post prominent notices on our website to inform you of any material changes to our privacy policy and indicate the most recent update at the top of the policy.

9.  How to Contact Us
If you have any questions or comments about this privacy policy, or if you wish for us to update information about you or your preferences, please contact us at info@hongkong-genuine.com.

Last Updated: 2023/08/18